Gretta Monahan's influence as a trend setter began in Boston with the debut of Grettacole, an intimate salon and spa that gained popularity due to its exceptional service and hip, fun environment. Inspired by the success of her first business endeavor, Gretta launched additional beauty hubs and a fashion boutique, Gretta Luxe, as well as the Grettastyle Studio in New York City. Offering world-class beauty services and expert styling, the studio is by invitation only for VIPs seeking this integrated approach to overall personal style. Her style empire, Gretta Enterprises, expanded in 2003 when she introduced G Spa, an express spa for the young, hip and time-pressed that offers "mini" treatments with full VIP service. The newest G Spa, located at the MGM Grand at Foxwoods, opened in June 2008. Today, Gretta appears as a "buddy" on The Rachael Ray Show and hosts the "Gretta's Got It" fashion segment on WHDH-TV, Boston's NBC station. She has contributed to Today, The Ellen DeGeneres Show and The View; her beauty and fashion advice has been featured in W Magazine, Harper's Bazaar, Cosmopolitan, Elle and Marie Claire. In 2005, Dove tapped Gretta to consult on its campaign for real beauty. She is also a design consultant for Brown shoe brands and serves as personal stylist to a celebrity client roster that includes Katie Lee Joel. Gretta began her fashion career at New York's Fashion Institute of Technology, but left before graduation to follow her entrepreneurial spirit. She graduated from the Owners/ President / Management program at Harvard Business School. Gretta currently splits her time between Boston and New York.